The Modere : After more than two decades in the health and wellness industry, Modere has officially shut its doors. The news has left loyal customers, brand ambassadors, and industry watchers shocked, saddened, and full of questions. How could a company that once stood tall in the clean living space, with a passionate community and a strong presence in direct sales, just vanish?
Let’s take a deep dive into Modere’s journey—from its promising beginnings to the signs of struggle, and ultimately, its unexpected closure.
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The Birth of Modere: A Clean-Living Revolution
Modere was launched in 2012 as a rebranding of Neways International, a company that had been around since 1987. Under the leadership of CEO Robert Conlee, Modere positioned itself as a modern health and wellness brand, offering everything from nutritional supplements and skincare to household products—all with a “clean label” promise.
The clean label concept wasn’t new, but Modere ran with it at a time when consumers were becoming increasingly aware of what they put in and on their bodies. They marketed their products as free from harmful chemicals like parabens, sulfates, phthalates, and synthetic fragrances—an approach that gained a loyal following.
Their mission was simple yet powerful: to provide safer, cleaner alternatives in everyday living while empowering individuals to build income through their Social Retail model.
The Social Retail Model: Innovation or Overpromise?
One of Modere’s biggest differentiators was its Social Retail business model. It was designed to be a fresh take on multi-level marketing (MLM), aiming to remove the stigma often associated with traditional direct sales companies.
Unlike many MLMs that relied heavily on recruiting, Modere claimed to focus more on customer acquisition. Brand ambassadors earned commissions from product sales rather than just team building. The company even bragged about being one of the few MLMs that could operate without the typical “pyramid scheme” vibe.
At first, this model gained traction. Social media influencers, health enthusiasts, and everyday individuals joined the movement. The company saw significant growth, especially with popular product lines like their Liquid BioCell collagen, Trim weight management system, and Household Care range.
People loved that they could use their social networks to earn income and promote clean, ethical products. For a while, it seemed Modere had cracked the code.
What Made Modere Special?
So, what exactly set Modere apart?
1. Clean Label Commitment
Modere was ahead of its time. At a point when most brands were still greenwashing or loading up products with chemicals, Modere took a firm stand for transparency. This made it highly attractive to health-conscious buyers.
2. Scientifically Backed Products
Their supplements and skincare items were marketed as science-driven, with clinical studies backing key ingredients—especially their collagen and weight loss products.
3. Inclusive Brand Culture
Modere prided itself on inclusivity and empowerment. They fostered a strong sense of community among customers and ambassadors alike. People didn’t just join Modere to sell products—they joined to be part of a lifestyle.
4. Global Reach
With operations across the U.S., Canada, Australia, Europe, and Asia, Modere was truly international. Its consistent branding and unified mission created a seamless customer experience.
Signs of Trouble: Cracks in the Foundation
As inspiring as Modere’s story was, trouble began brewing behind the scenes. Over the past few years, several signs pointed to internal issues that weren’t visible to the public eye until now.
1. Product Delays and Outages
Customers began noticing backorders, late shipments, and missing inventory. This is often the first red flag in any product-based company. Something wasn’t right in the supply chain.
2. Customer Service Complaints
Online forums and social media comments revealed increasing dissatisfaction with Modere’s support team. Slow responses, refund delays, and miscommunication led to growing frustration.
3. Loss of Ambassadors
Some top-ranking ambassadors quietly left the company, joining competing wellness brands or starting independent ventures. Their exits raised eyebrows, but the reasons remained vague at the time.
4. Financial Struggles
While Modere never released public earnings (since it was a privately held company), insiders and analysts speculated that profits were dwindling. The industry had become highly saturated, and Modere was no longer the unique unicorn it once was.
The Announcement That Shocked Everyone | modere announces closure | modere closed
On April 5, 2025, Modere released an official statement across its platforms: The company would cease operations immediately.
The message, though respectful and grateful, was short on details. It mentioned “economic challenges” and “supply chain instability” as reasons for the decision, but did not delve into financial figures or long-term liabilities.
For a company that had weathered global recessions, a pandemic, and market changes, the shutdown came as a curveball.
The Aftermath: What Happens to Customers and Ambassadors?
Naturally, the announcement sparked immediate panic among stakeholders.
• Ambassadors Lost Their Income Stream
For many brand partners, Modere wasn’t just a side hustle—it was a full-time job. The shutdown meant an instant loss of income, with no severance, no transitional plan, and no way to recover their downlines or customer base.
• Customers Left in the Dark
Subscribers and long-term users of Modere’s products were left wondering: What now? What happens to their monthly auto-ship orders? Will they be refunded? What about lifetime loyalty discounts or store credits?
• Product Obsession Unfulfilled
Some customers were truly obsessed with Modere’s Liquid BioCell or Trim. For them, this wasn’t just another brand disappearing—it felt personal.
• Inventory Liquidation
Rumors spread about possible inventory liquidation sales or third-party sites reselling leftover products. Others warned about fake or expired Modere products popping up online.
Competitors Moving In modrer
It didn’t take long for rival companies to take advantage of the situation. Within days of the shutdown, several health and wellness MLMs started posting “We welcome Modere ambassadors” recruitment campaigns.
Brands like Arbonne, Plexus, Isagenix, and even upstarts like Q Sciences offered sign-up bonuses and fast-track rank promotions to attract dislocated Modere ambassadors.
While some welcomed the pivot, others were too heartbroken to jump into another opportunity right away. Trust had been broken.
Lessons Learned from Modere’s Collapse
The fall of Modere teaches us some valuable lessons about today’s wellness and direct sales industries.
1. Even Great Brands Aren’t Immune
Modere had a great message, strong leadership, and a loyal base. But no brand is bulletproof. Disruptions in supply chain, rising operational costs, and changing consumer behavior can shake even the strongest pillars.
2. MLMs Still Carry Risk
Despite its fresh take on direct sales, Modere was still an MLM at heart. That means the inherent volatility—especially for ambassadors relying on commission-based income—was always there.
3. Transparency is Key
Modere was praised for its clean label but failed to provide full transparency during its decline. Many ambassadors felt blindsided, and that lack of communication only added salt to the wound.
4. Diversification Matters
Ambassadors who put all their eggs in the Modere basket are now scrambling to rebuild. This highlights the importance of income diversification, even in what appears to be a “safe” gig.
The Emotional Side modere: This Was Modere More Than Just Business
Let’s not forget—Modere wasn’t just a company for many people. It was a source of confidence, community, and identity.
People made friends through Modere. They found purpose, stability, and even healing by living a cleaner lifestyle. So when Modere shut down, it wasn’t just a loss of income—it felt like losing a part of who they were.
The grief is real, and it’s okay to acknowledge that. For many ambassadors and customers, this wasn’t just a business ending. It was the closing of a meaningful chapter.
What’s Next?
The wellness industry isn’t going anywhere. Clean living, collagen, and conscious consumerism are all still hot trends. But Modere’s closure leaves a gap—and a wake-up call.
Here’s what we might see moving forward:
- More scrutiny on MLMs
As more stories like this surface, expect regulators and media outlets to put more pressure on direct sales companies. - Emergence of smaller clean-label brands
Consumers may lean toward indie wellness brands with simpler models and direct-to-consumer ethics. - Reinvention of former ambassadors
- Rise of transparency-first brands
The next Modere-like company will need radical transparency, not just in product ingredients—but in business operations too.
Final Thoughts: A Bittersweet Goodbye | modere closing
Modere’s story is both inspirational and cautionary. For over two decades, the brand inspired people to live better, cleaner, and more consciously. It made wellness feel accessible and stylish. It helped people build businesses from their phones. It created impact.
But at the same time, its ending reminds us that no brand is too beloved to fail—and that behind every product, every paycheck, and every brand promise, there must be rock-solid business foundations.
To the customers, partners, and dreamers who believed in Modere—thank you for shaping a movement that truly mattered, even if it didn’t last forever.
Here’s to new beginnings, cleaner living, and better business models ahead.
